See What’s New in Nova

Nova, our AI growth agent, has grown quickly in the last few months in collaboration with our beta group and we want to give you a view into what’s shipping, what’s changing and how it can help you run stronger events.

We’ve focused on making Nova not just smarter, but more helpful, more reliable and more tuned to organizer needs. Our recent releases introduce new ways to discover insights, track your marketing, understand your audience and collaborate with your team.

Start strong with insights that find you

One of the biggest challenges we saw during onboarding was knowing where to begin. Nova now takes that uncertainty away. It works in the background, continuously analyzing your sales patterns, registrations and benchmark data, and surfaces the most important insights directly on your dashboard.

Whether it’s an early signal in your sales curve or an opportunity to optimize your pricing, Nova now brings the insight to you. From there you can dive deeper, share a polished report with your team or act on suggested opportunities that help you grow.

“I’m really enjoying exploring how Nova can help me uncover new opportunities and insights from my event data. The growth suggestions it’s provided are incredibly insightful.”

– Fredrik, CMO @ Honolulu Marathon

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Track campaigns with confidence using Marketing Links

Good marketing decisions start with good data. But creating and managing tracking links has traditionally been time-consuming and prone to error. Marketing Links simplifies this completely.

Through a guided conversational flow, you can now create clean, consistent tracking links using best-practice methods. These links feed directly into Nova, giving you clear visibility into how your channels and campaigns are performing.

"Right now I'm working across multiple platforms - Google Analytics, Klaviyo, and Let's Do This - but having attribution data right where I'm already working every day is exactly what I need."

– Alexa, Event Director @ Boulderthon

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Faster, smoother, more reliable - under the hood improvements

We’ve rolled out a significant upgrade to how Nova processes data and serves insights. You will now see noticeably faster performance - 50% improvement - along with more reliable handling of complex multi dataset queries and more consistent chart behaviour throughout the product.

We’ve also strengthened our logging and monitoring systems, which helps us detect and resolve issues sooner. Most importantly, this upgrade expands Nova’s capacity to support new datasets that will unlock even deeper insights over time. It’s a stronger, more responsive foundation for all the capabilities we’re building next.

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Share charts and insights with your team

A small but highly requested improvement. You can now export charts and datasets from Nova in a single click, making it easier to use insights in presentations, planning documents or stakeholder updates.

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Deeper insights thanks to richer data sources

Nova is learning from new datasets to give you insights that aren’t just accurate but genuinely useful. Nova now understands memberships, price changes and transfers - allowing you to see your customer lifecycle with far more clarity.

You can now explore patterns in loyalty, retention and long-term value, helping you understand not just who signs up, but who stays, who returns and why.

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Huge thanks to all our beta users who are providing really helpful feedback that’s inspiring our team as we develop Nova to be as valuable as it can be. We look forward to sharing more updates in the new year!

Want to see Nova in action for yourself? Join the waitlist