The 404 Run

Ready to lace up and experience Atlanta like never before? Join us for The 404 Run, a 4.04-mile road race that encapsulates the soul of the city on April 4—Atlanta's very own 404 Day. It's more than just a run; it's a full-on Atlanta extravaganza, fusing the rhythms of running, music, art, and undeniable city pride into a day that's quintessentially 404.

Whether you're sprinting solo, jogging for a cause, or walking with friends, this is your shot to be part of the inaugural edition and make history as a Founder of what's set to be Atlanta's signature race. Expect more than a medal at the finish line: the event features team competitions, recognition for those running in honor of loved ones affected by cancer, and a festive after-party to keep the energy soaring.

Don't just hear about this unique 404 celebration—be a part of it and show your Atlanta spirit in every stride! Registration is now open, so secure your spot and join the community as we come together to run, revel, and remember, all while contributing to a worthy cause in the fight against cancer. The A will shine on 4/4—make sure you're a part of the dazzle!